Tattoo Artist Brand Identity & Website Design

Editorial design project with magazine layout, typography, and visual identity across print and digital.

Objective

To design Inner Worlds, a magazine exploring creativity and emotional awareness, from concept to final layout, including logo design, illustration, photography, and a promotional motion video and EPUB.

Process

I started by storyboarding all 12 pages to plan the layout and content flow. This helped me build a clear structure and ensure the magazine felt cohesive from the start. The storyboard kept me grounded throughout the process and helped guide design decisions as I refined the layout.

I created the logo early on to set an introspective and creative tone, using flowy shapes and a soft, vibrant palette to reflect the theme of emotional awareness through art. This mood was important for connecting with a young audience interested in mindfulness, self-growth, and creativity. I used a mix of custom illustrations, photography, and stock images to make the visuals feel personal and intentional. Midway through, I realized the original cover illustration didn’t clearly reflect the main article, so I reworked it to strengthen the visual narrative.

Tools Used

InDesign · Illustrator · After Effects · Premiere Pro · Photoshop